Performance marketing,
measured in outcomes.

Developed the idea and the entire plan to build a financial forum — working with an outsourced IT team on the platform and the internal team to bring users in, then running its communication, marketing, operation and advertising.

• Organised two financial writing competitions to attract more users.
• Sold article slots, banner placements and book advertising on the forum.

Page views

45,348

New users

12,647

Income

50M VND

Optimised technical SEO errors across the site, worked with freelance content creators to grow organic and paid traffic, and collaborated with designers and engineers to adjust content and improve the on-site experience.

• Improved website indexing and lifted SEM keyword rankings.
• Consistent traffic growth over six months.
• Generated new B2B leads.

Page views

15,355

Impressions

6,452

Keywords top 10

20+

Reviewed content and design ahead of the build, then planned and ran the communication and marketing activity that brought users to the product — including partnerships with businesses that needed it.

• Over 1,500 email sign-ups from communication and advertising.
• Two B2B leads on a 1M VND monthly budget.

Reach

32,555

Email sign-ups

1,500

Organic engagement

3,470

Built and grew two finance and trading fan pages: content strategy, a posting calendar across formats, and advertisement booking as a revenue line.

Ba Con Sói likes

110,000

Gồng lỗ likes

96,000

Ad bookings

12M VND

Developed and managed the “Life at Spartan” fanpage, showcasing company culture, employee experiences and team achievements through photos, video, testimonials, behind-the-scenes stories and interactive posts.

• Hosted a company party for 300 employees.
• Ran a job fair that collected 150 CVs for the recruitment team.

Owned the plan end to end: creative concept, objectives and audience, budget and timeline, then logistics — booking suppliers, signage, backdrops and giveaway sets — plus invitations, registration lists and fanpage content.